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Endeco to become Gridbeyond in rebrand

CEO Michael Phelan, pictured, said the decision to rebrand had been taken after the business had

CEO Michael Phelan, pictured, said the decision to rebrand had been taken after the business had "fundamentally transformed" itself.

Demand side response specialist Endeco Technologies is to rebrand itself as Gridbeyond.

The Watford-based DSR, energy optimisation and services firm said it had changed its identity having “fundamentally transformed” over the last few years, growing “from start-up to scale-up”.

Michael Pheland, chief executive at Gridbeyond, revealed that the firm’s headcount had doubled in the last two years.

“Our rebranding positions our technology and services to support our next phase of growth,” he added.

The firm was one of a number of parties successful in last week’s T-1 Capacity Market auction, winning part of the 430MW of DSR which won contracts.

Gridbeyond is also aiming to bring to market machine-learning technology which will help it tailor its DSR and energy storage products for flexibility services.